(One of) The World's Most Interactive Print Ad

As we know, nowadays most traditional "interactive" print ads direct users away from the page using QR codes. But there's one advertiser that tries to U-turn that by bringing "interactive" print ads into the page itself!


Introducing the 2013 Lexus ES in ALL-NEW CinePrint Technology, the advertiser brings the print ad to live by adding an iPad. Watch the movie below to get more idea about how it's done :)
[ via Mashable ]



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