As we know, nowadays most traditional "interactive" print ads direct users away from the page using QR codes. But there's one advertiser that tries to U-turn that by bringing "interactive" print ads into the page itself!
Introducing the 2013 Lexus ES in ALL-NEW CinePrint Technology, the advertiser brings the print ad to live by adding an iPad. Watch the movie below to get more idea about how it's done :)
[ via Mashable ]
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